A Fact: Science Advances New Data That May Completely Change Your Ideas of Cigarette

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This 1934 ad for Camel cigarettes touts the drug effects of nicotine in the advertising copy.

Before cigarette ads were regulated by the government, early cigarette ads tried to convince people that cigarettes offered significant health and social benefits. This ad for R.J. Reynolds cigarette brand CAMEL is one such example. It was found in a file at the Philip Morris Tobacco Company called "HISTORICAL CIGARETTE ADVERTISING NICOTINE - ADDICTION CLAIMS."

Many older cigarette ads offered readers pseudo-scientific sounding "information" that touted the "benefits" of smoking cigarettes. Ads claimed that smoking was good for digestion, calmed the nerves and was a convenient stimulant that could be administered over and over without concern for side effects. Ads that touted cigarettes' stimulant properties spoke directly of the drug effects of nicotine.

This is one such ad. It portrayed Camel cigarettes as a stimulant that could self-administered repeatedly without concern for any health effects. It says that when you are tired,

"That's one of the many times to light a Camel and enjoy its rich flavor while your flow of healthful energy is restored...You can smoke just as many of these delightful Camels as you want. You can increase your flow of energy over and over again. And you need never worry about your nerves..."

Title: Editing A Fact: Science Advances New Data That May Completely Change Your Ideas of Cigarette. Camel's Costlier Tobaccos Never Get on Your Nerves. Get a Lift with Camel
Type Advertisement
Bates No. 2047105543
Collection Philip Morris
Pages 1
URL: http://legacy.library.ucsf.edu/tid/utb84e00