"Alyssa was formerly the Development Director at Doctors without Borders/Medecins Sans Frontieres (MSF), the world's largest independent international medical relief organization, which was awarded the 1999 Nobel Peace Prize. She led her fast paced Development Department in achieving aggressive annual growth, raising more than $150 million in 2007. Prior to this role, Alyssa served as the MSF's Director of Marketing and defined the organization's direct response campaigns to brand their messages effectively. MSF's donor base grew from 100,000 in 1995 to more than 1 million in 2007. Alyssa holds a B.A. from Yeshiva University and graduated Magna Cum Laude. She speaks regularly at fundraising conferences, is a member of the Association of Fundraising Professionals and the Direct Marketing Association (DMA), and has served as a board member of the Direct Marketing Fundraising Association (DMFA) from 1998-2002." 
- Vice President for Communications, Marketing and Development, BRAC USA
Resources and articles
Related Sourcewatch articles
- Leadership Team, BRAC USA, accessed August 27, 2008.