"Andy Whitman is a successful consumer products executive and investor who melds the experience of a Fortune 100 leader with the passion and resourcefulness of an entrepreneur. After a successful career with General Foods and Kraft Foods and recognizing that nurturing smaller businesses to achieve rapid growth was his passion, he focused on investing in and helping to operate small consumer products companies. For example, he successfully partnered with management and co- investor Catterton Partners to assist Wellness pet food and Old Mother Hubbard pet treats to be one of the largest CPG exits in the last decade.
"Andy began his career managing icons like Kool-Aid and Tang. After years of delivering results on big brands, he jumped at the opportunity to run small, autonomous businesses within Kraft in a shirtsleeves environment. Taking charge of brands as small as $10 million that Kraft had been unable to grow or run profitably, Andy's entrepreneurial leadership produced outstanding results. His ability to grow businesses comes from his proven general management experience built upon a diverse breadth of prior functional assignments, including marketing, sales, operations planning and corporate development.
"He currently or previously assisted pro bono by serving as a board member for the Jewish United Federation Foods & Hospitality Trade Sector, Marketing Executives Network Group (MENG), Venture Board of the Women's Self-Employment Project and White Plains Child Day Care Association, a Head Start agency.
"Andy received a B.B.A. from the University of Wisconsin and an M.B.A. from Northwestern University's Kellogg School of Management. He is an outdoor adventure traveler, an active skier, an avid college basketball fan, a Culinary Institute of America-trained cooking enthusiast and a devoted Parrothead – as a result of traveling early in his career with singer Jimmy Buffett." 
- Managing Partner, 2x Consumer Products
Resources and articles
- 2x Consumer Products Team, organizational web page, accessed February 10, 2013.