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"Avery, an imprint focusing on health, wellness, fitness, psychology, and popular science, is best known for publishing cutting-edge, but accessible books from the top experts in their fields. Leading the backlist is one of the best-selling health books of all time, Prescription for Nutritional Healing by Phyllis Balch. Other top sellers include Prevent & Reverse Heart Disease by Dr. Caldwell Esslestyn, The Juice Lady's Guide to Juicing for Life by Cherie Calbom and Maureen Keene, The New Rules of Lifting by Lou Schuler and Alwyn Cosgrove and the New York Times bestseller, The Coupon Mom's Guide to Cutting Your Grocery Bills in Half by Stephanie Nelson.

"Founded in 1976, Avery quickly established itself as the most successful independent publisher of health books in the market. Penguin Group (USA) Inc. acquired it as an imprint in 1999 with a strong commitment to continue publishing respected, up-to-the-minute books with a clear focus on helping people make the most of their lives. In the fall of 2008, William Shinker took over responsibilities for the imprint.

"William Shinker - President and Publisher

"William Shinker has had a 40-year career in book selling and trade book publishing, beginning as a clerk in an independent bookstore. He founded Gotham Books in New York City on September 4, 2001. In Fall 2008, he took over responsibility for the Avery imprint. Prior to Gotham, he was the President and Founding Publisher of Broadway Books, a division of Random House. Prior to that, he had been Publisher of Adult Trade Publishing at HarperCollins; Vice President, Director of Marketing and Publisher of Trade Paperbacks at Warner Books; and Marketing Director for Avon Books, then a division of the Hearst Corporation. Authors he has worked with include Isabel Allende, David Bach, Mark Bittman, Erma Bombeck, Bill Bryson, Bryan Bourrough, Michael Chabon, James Collins, Bob Costas, Cindy Crawford, John Gray, Harriet Goldor-Lerner, Oscar Hijuelos, Marcella Hazan, Tony Hillerman, Susan Isaacs, Barbara Kingsolver, Frances Mayes, Stephen Mitchell, Thomas Moore, Tim O'Brien, Dean Ornish, Dave Pelz, Tom Peters, Rick Pitino, Richard Price, Vikram Seth, Pat Summitt, Margaret Thatcher, Lily Tomlin, and Jane Wagner. "[1]

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  1. Penguin Avery, organizational web page, accessed February 26, 2013.