Barbara Chapman

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Barbara Chapman

"She started her career with the Group in 1994 as Chief Manager Marketing in the Commonwealth Bank’s New Zealand subsidiary, ASB, and was internally promoted to a newly created role of General Manager Marketing and Human Resources in 2000. In 2001, Barbara assumed the role of Head of Retail Banking and Marketing for ASB, and was responsible for the bank’s sales and service strategy, personal banking performance, marketing, branding, sponsorship and public relations.

"She was New Zealand’s inaugural "Marketer of the Year" and has received numerous awards for innovative and effective marketing throughout her career.

"In 2004, Barbara moved into the role of Managing Director and Chief Executive Officer of Sovereign Assurance, the Group’s New Zealand Life Insurance business, where she was responsible for the overall performance of that entity.

"Barbara is a former Chair of Oxfam New Zealand and a former Director of Oxfam International. She was also an inaugural Trustee of the New Zealand Equal Opportunities Trust and its Chair for several years." [1]

Resources and articles

Related Sourcewatch articles


  1. Barbara Chapman, Commonwealth Bank, accessed March 7, 2008.