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The Holmes Report for December 12, 2005, notes that "Biz360, a leader in market intelligence solutions, and Feedster, a pioneer of RSS search, have formed a partnership to help marketing and communications professionals glean intelligence from the increasing volume of blog and wiki content discussing their company, products, competitors and industry trends. The new service, BlogView, is the latest expansion of Market360, Biz360’s market intelligence application. BlogView will automate sentiment ratings and surface topics and influencers related to specific companies, products and trends. Feedster will provide Biz360 with active blog feeds, so Biz360 can collect the content for text analysis. The partnership will allow Biz360 to identify and add new blog sources as they appear on the Internet. 'New forms of media, such as blogs, wikis and RSS, have created new challenges for marketers,' said Deborah Eastman, chief marketing officer for Biz360. 'Our vision has always been to provide clients with a 360 degree view of their market and it is clear that postings and conversations occurring on blogs can have a profound impact on perceptions of brand value and company performance.'