From SourceWatch
Jump to navigation Jump to search
This article is a stub. You can help by expanding it.

This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

CORA is an acronym that stands for Consumer and Regulatory Affairs. CORA was a department of British American Tobacco Company. CORA's mission was to "support consumers' freedom of choice to smoke." Other goals were to "Shape future developments on freedom to sell, market and smoke tobacco products, win more influence for the company among governments, media, opinion leaders and consumers," and "work with Legal to support the defence of product liability litigation." CORA was generally analagous to Philip Morris Corporate Affairs department in the United States. [1]


  1. Author unknown Strategic Imperative Undated presentation. Bates No. 800432637/2674

<tdo>resource_id=16755 resource_code=cora search_term=CORA</tdo>