Daniel Starch

From SourceWatch
Jump to navigation Jump to search
This article is a stub. You can help by expanding it.

This article is part of the Tobacco portal on Sourcewatch funded from 2006 - 2009 by the American Legacy Foundation.

Daniel Starch (1950s advertising researcher): Starch found that blacks are more influenced by advertising containing black models. This study has been cited by those studying the targeting of tobacco advertising toward blacks.

<tdo>resource_id=23893 resource_code=starch search_term=Daniel Starch</tdo>