Dina Mehta "is a qualitative researcher and ethnographer based in Mumbai, India for the last 18 years. After 10 years at IMRB International, she set off on her own and established Explore Research & Consultancy in 1998, which has a portfolio of global clients including MTV, JWT, Unilever, Johnson & Johnson, ESPN, HP and Pitney Bowes Inc. As part of her research consultancy, she’s involved in ethnographic studies including participant observation, studying the impact of technology in rural markets, and following trend setting youth in urban settings.
"Dina is particularly curious about and loves playing with and using social technologies that bring about new ways of communication, collaboration and development. Her explorations into the social media and social tools space led her to actively contribute to grassroots online disaster relief efforts since the tsunamis devastated parts of Asia in December 2004.
"Her personal blog is Conversations with Dina , she has contributed to building several communities on the internet, such as Worldchanging, TsunamiHelp, KatrinaHelp, WorldWideHelp, MumbaiHelp and SkypeJournal.
"She’s participated and presented at many conferences worldwide."