Direct-to-consumer advertising in New Zealand

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New Zealand is one of only two OECD countries that allows direct-to-consumer advertising of prescription drugs. (The other is the United States).

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External links

Government Reports

  • P. Pratt, The results of a regulatory compliance survey of direct-to-consumer advertisements for medicines. Wellington: Ministry of Health (Medsafe); 2000.
  • PHARMAC, "Fiscal Impact of Direct to Consumer Advertising (DTCA)", November 2002. (This document was released under the Official Information Act following a request by NZ Greens MP Sue Kedgeley. The notations in the margins of the document were from staff in Kedgeley's office not on the original.)

Ministerial Statements

  • Annette King, "Direct to Consumer Advertising", Media Statement, February 17, 2003.
  • Annette King, "Mid-winter dialogue", Christchurch Medical School, Speech presented on 07 August 2003. (Towards the bottome she makes some comments about Cabinet deliberations on DTCA).

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