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Edun, "the ethical fashion brand founded by Bono and his wife Ali Hewson and backed by LVMH, has appointed Sharon Wauchob to the role of creative director.

"Wauchob has her own eponymous womenswear label and shows at Paris Fashion Week. She has also previously designed for Louis Vuitton. Wauchob is the second key appointment at Edun since French luxury brand house LVMH took a minority stake in the company in May. In September, Janice Sullivan became chief executive of the brand, joining Edun from Warnaco Group, where she was president of Calvin Klein Jeans." [1]

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  1. Edun names Sharon Wauchob creative director,, accessed July 21, 2010.