Earth Hour was a joint project of WWF Australia, the Sydney Morning Herald and the advertising agency Leo Burnett that was launched in 2007. The focus of the even was to encourage individuals and businesses to turn off their lights between 7.30pm to 8.30pm on 31 March 2007 "as a sign of their commitment to reduce global warming." 
In the wake of the "success" of the 2007 event, the organisers have launched it as a global event scheduled for March 29, 2008. As of January 2008, Earth Hour claims that "cities from across Europe, North America, Asia and Asia Pacific, including Chicago, Copenhagen, Manila, Melbourne, Sydney, Tel Aviv and Toronto" have been designated as "the flagship participants."
Article and Resources
- Earth Hour, Sydney Morning Herald, accessed January 2008.
- WWF, "Major Cities From Around the World Join WWF in Fighting Climate Change During Earth Hour 200*", Media Release, December 14, 2007.
Related SourceWatch Articles
- John Glionna, "Nate's plan to turn the lights out", Sydney Morning Herald, September 24 2007. (originally published in the Los Angeles Times).
- Paul McIntyre, "Selling the green message at all costs", Sydney Morning Herald, November 15, 2007.
- "It only take an hour to get to Cannes", Sydney Morning Herald, November 15, 2007. Not Available online.
- "Switch off, tune in to Earth's saving mantra", Editorial, Sydney Morning Herald, December 15, 2007.
- Ben Cubby, "Sydney won't be alone in the dark", Sydney Morning Herald, December 15, 2007.
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