Halo Effect

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Halo effect is when one good characteristic leads to the formation of an overall positive impression of a company. For example, McDonald's seeks to earn a halo effect for promoting salads since a belief that the company is now selling healthier food might draw consumers in.[1]

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  1. Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Nation Books, 2006) pg 326