Before joining the MCC he worked at the Melbourne-based public relations and media training company, Media Manoeuvres.
Prior to that Cock had been a principal in the Melbourne-based Stratcom Consulting which merged with the Sydney-based Communiqué Public Relations in late 1997. The merged company, Stratcom Communiqué, was taken over by Fleishman-Hillard (FH) in April 2001. In the announcement F-H Chairman and Chief Executive Officer John D. Graham stated that Cock and the other founding partners of Stratcom Communiqué "will continue in management positions in the new company, which will initially operate as Fleishman-Hillard Stratcom Pty Ltd." 
In an interview in 2003 for Fleishman-Hillard Stratcom's in-house journal, Cock stated that "in a court of law, you're innocent until proved guilty. In the court of public opinion, you're guilty until proved innocent." 
"Professional communication management during a critical incident limits the damage to the reputations of the company and its executives and makes it easier to restore a brand's reputation afterwards," he said. 
- "Fleishman-Hillard Acquires Stratcom Communique Australia: Expands FH Global Network with Major Presence in Two Key Australian Cities ", Media Release, April 25, 2001.
- "Crisis Management: Product recalls: Disasters Waiting to Happen", Australian Business Report, Fleishman-Hillard Stratcom, Issue 3 - Volume 1, June - July 2003.
- Ellen Whinnett, "$4m for council image", Herald Sun, December 23, 2005.
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