Heavy Users

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Heavy Users are loosely defined as the 20 percent of fast-food eaters who account for 60 percent of all fast-food sales. A typical heavy user is male, in his twenties or thirties, and extremely loyal to burgers and fries--where fast-food companies make most of their money. [1]

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  1. Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Nation Books, 2006) pg 327