How many times do we have to say "No?"
How Many Times Do We Have To Say "No?" Proposed Campaign Plan 1980 California Smoking/No-Smoking Sections Initiative
This document outlines a proposal for [[Philip Morris' to reduce a very strong (72%) approval rate for a ballot initiative in California in 1980 that would provide Californias with no-smoking areas in public places. The goal was to change that majority in favor into a failing vote for that initiative. The strategy was to "Convert a high (72%) pro-restriction attitude to an anti-government regulation sentiment.
The document states, "The success of a campaign to reduce support for the "Smoking/No Smoking"Initiative relies significantly on the assistance of volunteers from the California tobacco industry."
The document also provides a complete budget breakdown for this campaign, as well as an organizational trees.
Org. Author ROBERT NELSON + ASSOCIATES
Type REPORT; CHART, GRAPH,TABLE, MAPS
Collection Philip Morris