In-store Promotion

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In-store promotion is a catchall term for the wide variety of sales promotions and advertisement efforts that occur at the point of purchase. For example, kids are lured into fast-food outlets with toy promotions.[1]

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Related SourceWatch articles


  1. Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Nation Books, 2006) pg 327