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Incepta was a major advertising, marketing and public relations company which changed ownership in a dramatic reverse takeover in 2005. The new owner is Huntsworth
- Francis Maude, non-executive chairman
- Lord Faulkner (as at January 2005) .
- Andrew Porter, "Gaming law peer linked to US casinos", The Sunday Times, January 30, 2005.
- Eddie Fremantle, "Bookies to prolong their 'slugging match'", The Observer, February 13, 2005.