Initiative

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Initiative is the self-aggrandizing term food companies like to use to describe any excuse for a press release. The idea is to position themselves as "part of the solution" by announcing some great new "initiative" such as an educational program for schools.[1]

Articles and resources

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References

  1. Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Nation Books, 2006) pg 327