Michel Crooke "is an independent consultant counseling various high-growth businesses on strategic issues. Prior to his current position, Crooke was CEO of Revolution Living, a group of companies working to change the way consumers and brands interact. Revolution Living was founded on the principle that business success is predicated on a commitment to corporate citizenship, environmental stewardship, product/service quality, and financial strength.
"From 1999 to 2005, Crooke served as President and Chief Executive Officer of Patagonia, Inc., and Patagonia’s parent company, Lost Arrow Corporation. He succeeded Yvon Chouinard, Patagonia’s founder, in taking the Lost Arrow post. Patagonia, a designer and distributor of technical outdoor clothing, is widely known for its commitment to product quality and environmental responsibility.
"Michael currently serves as a director of the following non-profit boards: Earth Day Network, founded by Denis Hayes, the co-originator of Earth Day; Cate School, located in Carpinteria, California; and 1% for the Planet, founded by Mr. Chouinard. He has also held director positions on the boards of the following organizations: Santa Barbara Channel Keepers, founded by Robert Kennedy; Patagonia, Inc.; and the Conservation Alliance, the outdoor industry’s environmental grant-giving organization, including one year as Board President.
"Crooke completed a Ph.D. in management from the Claremont Graduate University in May of 2008. His dissertation examined the role of values in high performance organizations. Crooke holds a B.S. in Forestry and an MBA from Humboldt State University. In the late 1970’s, Crooke served as a Navy SEAL with Underwater Team 12 (UDT12) for four years, after successfully graduating from BUDS training (Basic Underwater Demolition/SEAL).
- Former Director, Earth Day Network
Resources and articles
Related Sourcewatch articles
- Directors, Earth Day Network, accessed October 18, 2009.