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Moms is the condescending and sexist way that food companies like to refer to mothers when talking about marketing to children. As in, "We want to help moms make good choices" (paraphrasing PepsiCo). McDonald's even has a "Global Moms Panel."[1]

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  1. Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Nation Books, 2006) pg 328