Morris Shriftman

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Biographical Information

"Morris has been active in the growth and development of the Natural and Organic Products industry and the Alternative Medicine Industry since 1970. He’s had a hand in growing many of the industry’s leading companies, as their marketing and branding agency, strategic consultant, executive or Board Member.

"In 2004 Morris was recruited by North Castle Partners to reposition and build Avalon Natural Products. As Senior VP of Marketing and Product Development, Morris and his team created “Consciousness in Cosmetics,” a new paradigm for safety and efficacy in natural and organic personal care, and reformulated nearly all of Avalon’s products. Sales have grown over 25% every year since 2004 and in January 2007 Avalon was sold to Hain Celestial for $120,000,000.

"Prior to joining Avalon Natural Products, Morris was CEO of Mozart, Inc., a marketing communications and interactive design firm that specializes in the creation, branding and marketing of natural and organic products and complementary medicine. He has resumed his CEO status.

"Mozart’s work includes strategy and positioning, branding and packaging, advertising and sales promotion, development of differentiating value- added marketing programs and creation of video and interactive web-based marketing.

"Mozart has developed successful, award winning marketing solutions for the industry’s leading distributors: Tree of Life and United Natural Foods; for its largest retailers: Whole Foods, Bread & Circus and Mrs. Gooch’s, and for the industry’s leading food and supplement manufacturers: Horizon Organic Dairy, Smucker Quality Beverages, Woodstock Farms, Spectrum Organic, Organic Classics, Traditional Medicinals, KAL, Sundown-Rexall, Functional Products and others.

"Morris has served on the Boards of Foods for Health, Traditional Medicinals and others and is a member of the Board of Trustees of the American Botanical Council.

"A speaker or panelist at Natural Product Expos, OTA’s “ All Things Organic,” LOHAS and BioFach, he authored ” Creating Marketing Success For Natural and Organic Products in America” for Penton Media."[1]


Resources and articles

Related Sourcewatch


  1. American Botanical Council Board, organizational web page, accessed February 10, 2013.
  2. Demeter Association Directors, organizational web page, accessed June 6, 2013.