Acoording to his blogger bio, "Peter is a respected PR industry veteran who is principal of Flatiron Communications LLC, a PR/media consulting firm in New York. He most recently was Chief Media Officer for Edelman Worldwide following 11 years with Burson-Marsteller as head of B-M's U.S. corporate and strategic media team, and its worldwide spokesperson. Prior to B-M, Peter was media director for six years at WPP sister agency Cohn & Wolfe, preceeded by five years at Hill and Knowlton where he led its broadcast and consumer media group. He began his career with three years at the entertainment PR firm of Robert Zarem Inc. Peter is president of the Publicity Club of New York. He is involved with the Center for Communication, and the Museum of Television & Radio. He also sits on the Communications Committee for United Way of NYC, and on the Board of Advisors for the Communications and Media Studies Program at Tufts University from which he holds a degree in Political Science and French. Last year, PR News named Peter its PR Professional/Media Relations Executive of the Year, and PR Week awarded the eight-year PR program he led for the World War II Memorial its Public Sector Campaign of the Year."
He writes a blog called The Flack, whose mission is " . . . to shine a brighter light on the subtle role public relations plays in politics, culture, media, business and sports. Through greater transparency, the author hopes to make the profession better understood and perhaps more widely appreciated."