Point of Purchase

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Point of purchase is marketers refer to the placement of certain messages targeting consumers at the moment they make a decision about buying a product to encourage what industry calls "impulse purchases." For example, product packaging blazoned with cartoon characters and placed at a child's eye level at the point of purchase is a critical marketing tool to get young consumers to nag their parents to buy it, known as nag factor. [1]

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  1. Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Nation Books, 2006) pg 328