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Positives are how some food companies like to refer to artificially added nutrients, such as vitamins, to otherwise unhealthy products. As in, "Our focus has been on reducing fat, reducing sugar, and adding positives" (PepsiCo).[1]

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Related SourceWatch articles


  1. Michele Simon, Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back (Nation Books, 2006) pg 329