Potomac Communications Group

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Potomac Communications Group is a Washington D.C. public relations company.

"Helping clients meet their business needs and public policy goals through creative strategies, winning messages and on-target communications", the company's website states. [1]

In April 2004 the Austin Chronicle revealed that one of the creative strategies employed by Potomac is ghostwriting pro-nuclear op-ed columns on behalf of the Nuclear Energy Institute. Chronicle described the effort as "Big Nuke's vast op-ed conspiracy: a decades-long, centrally orchestrated plan to defraud the nation's newspaper readers by misrepresenting the propaganda of one hired atomic gun as the learned musings of disparate academics and other nuclear-industry 'experts.'" [2]

Indian Point

Potomac program manager Matthew Simmons serves as the media contact for the "Independent Safety Evaluation" panel set up by Entergy to investigate its Indian Point nuclear power plant. In the statement announcing the panel, Entergy said it was established to "provide public assurances about the operation and protection of New York's largest nuclear power facility." [3]



As of April 2008, according to their website: [4]

  • Bill Perkins, Managing Partner: "Former journalist and trade association executive, co-founded PCG in 1981. Focuses on strategic communications planning, positioning, issue management. Special expertise in energy and environment, crisis management and association communications. Past president of the National Brain Research Association, board member of Washington Shakespeare Company."
  • Russ Dawson, Senior Vice President: "Former journalist, association communicator and government official; at EPA he served as Assistant for Communications to Administrator Lee Thomas and directed the agency’s national strategic communications program; heads our environmental practice, including legislative and regulatory policy support campaigns, marketing communications, and our risk communications media training."
  • Mimi Limbach, Senior Vice President: "In 25 years with Westinghouse, managed communications for everything from litigation to marketing and the merger with CBS. Was also VP of Communications for a major consulting firm. At PCG, counsels clients on marketing, positioning, public affairs and crisis communications. Works on energy, technology and international trade issues, close relationships with key media."
  • Leonard S. Greenberger, Vice President: "Covered energy issues as associate editor for Public Utilities Fortnightly. At PCG, counsels trade associations, professional societies, and other clients on public policy advocacy, positioning and branding, media outreach, marketing communications, market research. Past Board Chairman of Broadcasters Child Development Center."
  • Kelly Baker
  • Conor Bernstein
  • Peter Bernstein
  • Amanda Bucher
  • Lauren deFranco
  • Jacqulyn Hampton
  • Andy Hallmark
  • Laura Hermann
  • Lauren Karasek
  • Laurie Leopold
  • Brian Meeley
  • Matthew Simmons



Former staff

  • Ellen Lepper. "Former educator and association manager of technical and environmental programs. Co-founded PCG in 1981. Focuses on strategic marketing programs and issues management with a special emphasis on energy efficiency."

Contact information

1133 20th Street, NW
Suite 400
Washington, DC 20036
Phone: (202) 466-7391
Fax: (202) 429-0365
Email: prhelp AT pcgpr.com
Web: http://www.pcgpr.com

SourceWatch resources

External links


  1. Home page, Potomac Communications Group, accessed January 2008.
  2. William D. Adler, "Will Shill for Nukes", The Austin Chronicle, April 16, 2004.
  3. Diane Farsetta, "Indian Point on the Potomac: Entergy's New Safety Panel and PR Firm," Center for Media and Democracy, April 2, 2008.
  4. "Our team," Potomac Communications Group website, accessed April 2008.