Project Hippo I
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Project Hippo I was a British American Tobacco project circa 1963 in which scientists studied the action of nicotine on diureses (the bodily excretion of water).
Project Hippo I (1964), conducted by British American Tobacco, sought to identify the most powerful reasons that make people want to smoke. The project researched how smoking cigarettes helps people "master numerous stressful stimuli of modern life." The project research found a "definite enhancing effect of nicotine in the normal mechanism of defence against stress, i.e., in the stimulation of the release of the pituitary corticotropic hormone (ACTH)." It also found that nicotine inhibits food intake. The project found that nicotine mobilizes lipids and causes "free fatty acids to appear in the blood in greater amounts." Project Hippo concluded that nicotine acts against obesity by having an anti-appetite effect.
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- j. Kersch, O. Libert, C. Rogg-Effront, Battelle Memorial Institute (for British American Tobacco) Final Report on Project Hippo I Report. January 1, 1962. 8 pp. Bates N. 1211.01 (UCSF/B&W Collection)