Puma is the world's third-largest sportswear manufacturing company
In May 2011, Puma determined that in 2010, the combined cost of the carbon it emitted and water it used was 94.4 million euros ($134.3 million). The analysis sought to look at total carbon emissions from Puma's supply chain, including the CO2 emissions from the cows that provide the leather for its shoes to the water needed to grow the cotton used in its shirts and shorts. According to the analysis, most of Puma's environmental costs originated with its suppliers, many of whom are based in Asia and exempt from regulations - which Puma said it wants to address by strengthening protections in those countries.
A subsequent section of Puma's impact report due in fall 2011 will include additional factors such as acid rain, smog and land use. In 2012, the company plans to release a further report on the social impacts of its business, including wage levels, working conditions and living standards.
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- Kyle James, "Puma puts a price on its environmental footprint" Deutsche Welle, May 19, 2011.