Ramon Arratia

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Biographical Information

"Ramon Arratia is a sustainability director with 13 years of practical experience in corporate positions at multinational companies such as Interface, Vodafone and Ericsson. He was named by The Guardian newspaper as one of the world’s top sustainable business tweeters. He is a strong advocate of product sustainability, blogs at the popular interfacecutthefluff and gives 50 speeches a year on the subject. He campaigns for stronger and more efficient European regulation based on product standards and for many years he led the ‘Cut the Fluff’ campaign against labels, certificates, partial truths, marketing claims and all the components of the old sustainability beauty contest. Ramon is the author of the book: Full Product Transparency, Cutting the Fluff out of Sustainability, where he argues the need of a shift from the corporate beauty contest of awards, certificates and case studies to measuring and reporting the real environmental impacts of products across their full value chains. In his current role as EMEAI Sustainability Director at Interface, he helps the company achieving Mission Zero (InterfaceFLOR’s promise to eliminate any negative impact it may have on the environment by 2020), at the same time as developing products and services with radically reduced impacts such as the Biosfera and Fotosfera collections. Ramon has an MBA from Warwick Business School, a MSc in Quality and Environment from Spain and a degree in chemistry. This mixture of business and technical education has given him a privileged perspective to understand both the geeks (LCA practitioners, academics, engineers) and the geezers (marketing, PR, sales, sustainability consultants). - See more at: http://www.cisl.cam.ac.uk/About-Us/Senior-Associates.aspx#sthash.UHJKAuKJ.dpuf"[1]

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  1. Institute for Sustainability Leadership Senior Associates, organizational web page, accessed May 8, 2014.