Rubenstein Associates, Inc.

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Rubenstein Associates, Inc. is a New York-based public relations firm which is affiliated with Rubenstein Communications, Inc.[1]


Howard J. Rubenstein founded the company in 1954. They are considered experts at crisis management and financial relations, they serve as counselors on image management and corporate citizenship. They take an aggressive, hands on approach to obtaining coverage for their clients. A majority of their staff interacts with the media daily and are very capable of placing articles, letters to the editor, and op-ed pieces in newspapers to bolster visibility for their clients' message and products.

On their web page they state they "shape and organize publicity programs and create pitches to help our clients achieve a wide range of goals." They "understand that a public relations program and communications plan are only effective if one has the ability to place stories and get results and thus maximize exposure and business potential for a client."

They are known for being one of the best in the industry in crisis management and had the following to say in this field: "We are highly skilled in quickly identifying the salient points that must be addressed and in determining the manner of delivery most likely to counter the crisis at hand. By disseminating the correct message to key journalist, we are able to help significantly reduce the intensity of a crisis so that an organization may return as swiftly as possible to its day to day business operations."

They do not release the clients they handle who are involved in crisis, litigation, legal services or corporate strategy. Among their over 450 clients are:


Arts & Culture

  • Alliance for the Arts
  • Christie's
  • Guggenheim Museum
  • Intrepid Sea Air Space Museum
  • Manhattan School of Music
  • Manhattan Theater Club
  • Nederlander Organization
  • Roundabout Theater
  • San Francisco Opera
  • School of America Ballet

Consumer & lifestyle

  • BMW of North America
  • Fortunoff
  • Ian Schrager Hotels
  • Miami Convention & Visitors Bureau
  • The Plaza Hotel
  • Sarah, Duchess of York
  • Waterford Wedgwood
  • Weight Watchers International
  • Zagat Survey


financial serives

  • Apollo Management
  • Bear Stearns
  • Capital Trust
  • Citigroup Private Banking
  • Fleet Boston Financial
  • Franklin Templeton
  • JMW Partner, LLC
  • Moody's KMV
  • MBNA
  • Thomas H. Lee


  • Altzheimer Associations
  • Beth Israel Hospital
  • Bronx Lebanon Hosptial
  • Empire Blue Cross/ Blue Shield
  • GHI
  • HIP
  • Maimonides Medical Center
  • Mount Sinai/ NYU HealthSystem
  • New York Blood Center
  • New York Organ Donor Network
  • Visiting Nurse Services of New York

Media & entertainment

  • Amercia Media
  • Bloomberg
  • Clear Channel
  • Clive Davis
  • Essence Communications
  • Lifetime Television
  • Miramax Films
  • New York Law Journal
  • Outdoor Life Metwork
  • Rush Communication
  • Sony Music Entertainment
  • World Wide Pants
  • YES Network

Public affairs

  • American Kennel Club
  • American Jewish Congress
  • Association for a Better Long Island
  • Consolidated Edison Company
  • New York Bankers Association
  • New York Building Congress
  • One Hundred Black Men, Inc.
  • RAND Corporation
  • United Federation of Teacherss

real estate

  • Boston Properties
  • Chrysler Building
  • Empire State Building
  • Helmsley Enterprises
  • Hines Interests
  • Insignia
  • IPC Reichmann/ Canary Wharf
  • Julien J. Studly, Inc.
  • Kushner Companies
  • Mack-Cali Realty Corporation
  • Prudential Long Island Realty
  • Real Estate Board of New York
  • Reckson Association Realty Corporation
  • The Related Companies
  • Rudin Management
  • Siverstein Properties
  • Staubach Company
  • Tishman Speyer Properties
  • Tishman Realty
  • Vornado Realty Trust


  • Broadway on Broadway
  • New Years Eve Ball Drop
  • CowParade
  • Directors Guild of American Awards
  • Ellis Island Medal of Honor
  • Essence Awards
  • Fleet Week
  • NAACP Image Awards
  • Revlon Run/ Walk
  • Rockefeller Center for Christmas Tree Lighting
  • Tony Awards
  • Tribeca Film Festival


  • National Hocker League
  • NYC Marathon
  • NYC 2012 Olympic Bid
  • New York Yankees
  • YankeeNets LLC

Rubenstein Associates were also hired by the Israeli Foreign Ministry to work on their image. For articles on this visit: and also see:


Rubenstein Associates, Inc.
1345 Avenue of the Americas
New York, NY 10105
Phone: (212)-843-8000

Articles and Resources

Related SourceWatch Articles


  1. Rubenstein, Rubenstein website, accessed February 2009.

External Articles