Sarah Brown

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Sarah Brown, formerly Sarah Macaulay is a former PR executive with Hobsbawm Macaulay Communications, who is married to Gordon Brown the Chancellor of the Exchequer. She is president of PiggyBankKids based in the offices of PR firm Brunswick.

"She is CEO of the Office of Gordon and Sarah Brown established to continue their work in causes that matter most to them. Sarah recently co-founded the A World At School initiative to mobilise and support all efforts to achieve education and learning for every child by 2015. Sarah has joined the High Level Panel for Global Education established by the Global Campaign for Education co-chaired by Gordon Brown and Graca Machel, where she will use her voice to make the link between health and education especially for girls." [1]

According to an Observer profile:

After a psychology degree at Bristol University, she started work with PR agency Wolff Olins, whose client list embraced a string of worthy causes. The circles she moved in privately were left-wing, arty, serious but not stuffy, revolving around the north London literati.
Sarah was around 30 when she made the leap that would finally bring her into Gordon Brown's life, by going into partnership with her old schoolfriend, Julia Hobsbawm. Both were accomplished networkers and their PR firm, Hobsbawm Macaulay Communications, quickly landed contracts with the New Statesman, owned by Geoffrey Robinson, a Brown ally, and other causes close to Labour.
Brown's spin doctor, Charlie Whelan, befriended her after they met through mutual friends in the union movement; Macaulay also quickly forged a friendship with the other most important person in Brown's life, his political secretary, Sue Nye...
[In 2001] thrilled to be pregnant with their first child, she quit Hobsbawm Macaulay; the split was, by all accounts, acrimonious and effectively spelt the end of her friendship with her business partner.


Resources and articles

Related Sourcewatch


  1. Maggie Cancer Care Centre People, organizational web page, accessed April 6, 2012.
  2. SHINE People, organizational web page, accessed July 8, 2012.
  3. Women's Aid Patrons, organizational web page, accessed April 15, 2013.

Profile: Gaby Hinsliff 'Lady in waiting' The Observer Sunday October 2, 2005 [2]