Talk:Satellite Media Tours
User:GMAProd added the following par to the article but without any referencing. The only reference link there is doesn't support the claim that it was George Merlis who pioneered SMT's.--Bob Burton 23:13, 12 May 2009 (EDT)
- Until the early 1980s, only TV networks could originate live remote interviews with their affiliates' news and talk shows as a way to promote prime-time programming. These interviews were the exclusive province of the networks because they controlled the means of distribution -- their land line connections to all their affiliates. But in the early 1980s several syndicators began distributing programs by satellite, requiring stations nationwide to buy receiving equipment. The most prominent of these early satellite-distributed syndicated programs was Paramount's Entertainment Tonight. After a stint as executive producer of Entertainment Tonight, media consultant George Merlis began a new company, with the intention to use satellite distribution for video news releases and media tours. Within several months, other video public relations firms began doing satellite media tours as well and the network monopoly on these publicity techniques had ended.
I removed the following link added by a PR/marketing firm -- the reference link didn't directly identify that they do SMT's or their clients. I'm more inclined to view it as spam than something of potential interest to readers of the SMT article. A more direct reference may address my concerns.--Bob Burton 03:01, 29 June 2009 (EDT)
WOW! Marketing. Public Relations. Events. also does video and audio Satellite Media Tours. Recent clients include: Kennedy Space Center and Universal Studios Orlando/Hollywood.
- Depending on the location where the tour is pitched from and produced (say Orlando vs. New York), the number of segments (three hours to all day), lighting needs, props for the set, a makeup artist, running two or more interviews at a time (more staff and cameras) and catering (special requests) can vary the fee up or down in price.
- They also may work with a client as a consultant and/or write the satellite/audio advisory, develop the pitch points for media calls, and even create a media kit specific to the topic, person or news being promoted for the tour.
- "As part of the fee, many agencies work with clients to write products for the tour including: the topical news release; bio(s) of the interviewee(s); fact sheet on the expert, company, product or service; and key messages or talking points to prepare the person being interviewed," said Monte Martin, president of WOW! Marketing. PR. and Events. "With the expansion of cable and satellite radio, there are thousands of media outlets. We work with producers every day and know what they expect from a well-produced satellite media tour. This means clients rely on agencies more than ever to package their news story so it will secure bookings."