"Today VNRs are much more than just broadcast placement tools. They are being targeted to a variety of audiences through web syndication, strategic placements in broadcast, cable, and site-based media in retail outlets and hospitals," says Bahr told PR Week. 
Other SourceWatch resources
- PR NewsWire, "Tim Bahr to Head PR Newswire's Newly Formed Broadcast and Multimedia Company", Media Release, April 22, 2002.
- MultiVu, "Former President, Timothy Bahr Elevated to Executive Director", Media Release, March 2, 2005.
- Craig McGuire, "'Narrowcasting' reaps rewards for VNRs", PR Week, October 17 2005. (Sub req'd.)