U.S. presidential election, 2004: Campaign Ads
The U.S. presidential election, 2004 Campaign Ads file has been subdivided into two additional parts:
- U.S. presidential election, 2004: Republican Campaign Ads
- U.S. presidential election, 2004: Democrat Campaign Ads
- internet activism
- U.S. presidential election, 2004: Active Advocacy Groups
- U.S. presidential election, 2004: Campaign Ad Issues
- U.S. presidential election, 2004: Campaign Issues
- U.S. presidential election, 2004: Campaign Quotes
- U.S. presidential election, 2004: The Culture War
- U.S. presidential election, 2004: Wedge Issues
- According to William Saletan, writing for the March 18, 2004, edition of MSN's 'Slate', "If you're against Bush, you're against America." 
- "If you oppose George W. Bush's policies, or if you're supported by anybody who opposes George Bush's policies, you're anti-American.
- "That was the message of the 1988 presidential campaign of George H.W. Bush, who suggested that his opponent from Massachusetts was against the Pledge of Allegiance. Now it's his son's campaign message, too.
- "Facts don't matter when you run on this theme."
Campaign Ad Spending
Posted March 18, 2004, by Kash at Angry Bear blogspot: 
Bush seems to have won the battle for the first half of March. From The National Journal's Hotline (requires registration) on March 17:
AD SPENDING, 3/3-14
Estimated spending: $8,197,514+
Spots aired: 8,071
States: AR, AZ, CA, FL, IA, ME, MI, MN, MO, NH, NM, NV, OH, OR, PA, WA, WI, WV, nat'l cable
Estimated spending: $310,137+
Spots aired: 415
States: AR, AZ, FL, IA, ME, MI, MN, MO, NH, NM, NV, OH, OR, PA, WI, WV
Organization: Spots; Spent
MoveOn.org (anti-Bush): 3,651; $3,184,203
The Media Fund (anti-Bush): 2,124; $2,061,101
Log Cabin Republicans GOPers (pro-gay marriage): 34; $69,103
Citizens United (anti-Kerry): 34; $25,420
New Democrat Network (pro-Dem, Spanish-language ads): 69; $13,294
- 9-11 Truth Movement
- 527 committee
- America Coming Together
- Bush administration propaganda and disinformation
- Bush's Rangers
- John Forbes Kerry: U.S. Presidential Campaign 2004
- Just Four Moms from New Jersey
- Media Fund
- National Media, Inc.
- photographic manipulation
- pre-emptive campaign strategy
- public polling industry
- September 11, 2001
- soft money
- using fear as a political tool
Other Campaign Ads
- See Anti-Bush Archive at BushOut.tv.
- Issue Ads, Coalition for the Future American Worker. TV and Radio Advertising.
- Ron Fournier, "Newsview: Bush, Kerry Circle for Fight," Associated Press, March 7, 2004 (inactive link): "In John Kerry's world, President Bush is a job-killing, gay-bashing, special interest pawn. To the president, Kerry is a tax-raising, flip-flopping liberal who is soft on terrorism and hard on the U.S. military. ... 'It's down-in-the-gutter nasty on both sides,' said Democratic strategist Jim Duffy. 'We could really see a donnybrook, with all of us rolling around in mud, blood and the beer.'"