Wendy Gordon "is the president of The Green Guide Institute, a non-profit consumer research and education organization, and publisher of The Green Guide and thegreenguide.com, dubbed "the green living source for today's conscious consumer" by Elle Magazine. Ms. Gordon worked in the 1980s as senior project scientist at the Natural Resources Defense Council before co-founding and then serving as executive director for Mothers & Others for a Livable Planet, which years later became The Green Guide Institute. She received a BS in Geological and Geophysical Sciences from Princeton University and an MS in Environmental Health Sciences from the Harvard School of Public Health. She currently serves as chairman of the board of Trickle-Up, an international non-profit organization that promotes micro-enterprise development among the poor." 
- Director, Rainforest Alliance
- "Rainforest Alliance Board of Directors", (Biographical note), Undated, Accessed June 2007.