Whole Grains Council

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The Whole Grains Council is a processed-food trade association that promotes the creation of whole grain breads, cereals, cookies and crackers.


According to its website, the Whole Grains Council seeks to:

  • "To clarify the definition of “whole grain,” document the health benefits of whole grains, and advocate additional whole-grain health research.
  • To educate consumers about the benefits of whole grains
  • To help Americans find whole grains, with a packaging symbol, and educate them on cooking whole grains
  • To promote whole grains through a positive message about their benefits, rather than by criticizing refined grains.
  • To serve as a conduit between science, industry and consumers.
  • To help grain-product companies, retailers and restaurants meet the needs of health-conscious consumers with appealing whole grain products."[1]

The Whole Grains Council has also created a self-defined "stamp" of approval for processors that meet their whole grain standards. Members include General Mills, Frito Lay, Mars Foods, Quaker Oats, and Whole Foods Market.


  • Chairman: Bob Brown, Frito-Lay
  • Past Chair: Jeff Dahlberg, National Sorghum Producers
  • Vice Chair: Michael Bittel, King Arthur Flour
  • Secretary-Treasurer: K. Dun Gifford, Oldways
  • Director: Linh Bui, Masterfoods USA
  • Director: Sara Baer-Sinnott, Oldways
  • Director: Mike Holleman, Indian Harvest Specialtifoods
  • Director: Karen Wilder, Schwan Foods


The Whole Grains Council
266 Beacon Street
Boston, MA 02116
Telephone: 617-421-5500
Fax: 617-421-5511
Website: http://www.wholegrainscouncil.org

Articles and resources

Related SourceWatch articles


  1. Whole Grains Council, "About Us", Whole Grains Council website, accessed October 2008.

External resources

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