Why not wait until you're 18 before you decide whether or not you want to smoke?

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This is a sample of a previous tobacco industry "anti-smoking" campaign aimed at youth.

It contains a photograph of the rear end of a car and a picture of an opened package of cigarettes with the cigarettes sticking out and says, "If you're not old enough to drive, you're not old enough to smoke. Why not wait until you're 18 before you decide whether or not you want to smoke?"

It appears to be a "finger-wagging" ad that says "you're not old enough for this." It essentially taunts kids by linking smoking with the adult ritual of gaining independence by starting to drive. Ad is from Hong Kong.

Title: Why not wait until you're 18 before you decide whether or not you want to smoke?
Date: 19900500/E
Type: Advertisement (Hong Kong)
Bates No. 2501109206
Collection: Philip Morris
Pages: 1
URL: http://legacy.library.ucsf.edu/tid/vsx29e00

Additional documents

A press release by announcing the above ad campaign to "deter Hong Kong Children and Minors from Smoking" or purchasing cigarettes:

Title: THE TOBACCO INDUSTRY IS LAUNCHING A PROGRAMME TO DETER HONG KONG CHILDREN AND MINORS FROM SMOKING OR PURCHASING CIGARETTES
Organizational Author: Tobacco Institute Hong Kong
Date: 19900529 (May 29, 1990)
Type: Press release
Bates No. 2501109205
Collection: Philip Morris
URL: http://legacy.library.ucsf.edu/tid/usx29e00

Additional document resources

Title: Tobacco Industry Youth Smoking Prevention Programs: Protecting the industry and hurting tobacco control
Org. Author: AMERICAN JOURNAL OF PUBLIC HEALTH; FORUM ON YOUTH SMOKING
Per. Authors: GLANTZ,SA; LANDMAN,A; LING,PM
Date 20020600
Type PUBLICATION
Bates 3000156169/6186
URL: http://legacy.library.ucsf.edu/tid/fxh95a00