John Zogby, Chairman of Sudan Sunrise and Chief Insights Officer of Zogby International Research, LLC, "regularly appears on all three nightly network news programs, as well as The Today Show, and Good Morning America. He is a frequent guest for Fox News and MSNBC specials, along with Hardball with Chris Matthews. He also is a regular political commentator for Canadian Broadcasting Corporation and the British Broadcasting Corporation. Zogby is the author of The New York Times bestseller The Way We’ll Be, an analysis of American’s thoughts, feelings, and beliefs." 
TAP weighs in 
- By hiring the renowned pollster John Zogby, the group had essentially purchased an objective fact, one that entered into the conventional wisdom via the nation's leading Sunday magazine.
- Media coverage of polling results often neglects to mention the self-interestedness of the sponsor, and John Zogby is a leading enabler.
- What these polls have in common is that they reveal "findings" that their sponsors wish the public to believe as facts. And Zogby's standing as a reputable pollster buys instant credibility.
- Zogby protests that he can't control the misuse of sound survey data by interest groups and incautious journalists. And, in fairness, Zogby is just one link in a chain of misinformation. Any criticism of him is also, inevitably, a criticism of major media organizations whose skeptical faculties, when it comes to polling, are suspended.
- Because Zogby works for both left and right, it's often assumed that he serves the causes of truth and objectivity. Unlike partisan pollsters, who are known for giving their own parties some padding in surveys,
Copyright © 2003 by The American Prospect, Inc. Preferred Citation: Chris Mooney, "John Zogby's Creative Polls," The American Prospect vol. 14 no. 1, February 1, 2003.
- MI, FL, OH, PA Arab American Tracking Poll Reveals: Nader Cutting Kerry Support, Bush Job Performance Hits All-Time Low, U.S. Newswire, March 10, 2004: "The Arab American Institute (AAI) will conduct a press briefing on Friday, March 12, at 10 a.m. to release results of its first-ever monthly tracking poll of Arab Americans. The poll will track Arab American voter preferences in the key swing states of Michigan, Florida, Ohio and Pennsylvania through Election Day 2004. Arab Americans in the four states represent a likely voter turnout of more than 510,000 voters (235,000 in Michigan, 120,000 in Florida, 85,000 in Ohio, and 75,000 in Pennsylvania). Zogby International interviewed 501 Arab American registered voters at the end of February who indicated a likelihood to vote in 2004."Note: AAI President James Zogby.
Resources and articles
- public polling industry
- U.S. presidential election, 2004
- U.S. presidential election, 2004: Republican Campaign Ads
- U.S. presidential election, 2004: Democrat Campaign Ads